Store, feed and analytics audit
INDUSTRY SYSTEM / INDIA
E-commerce marketing agency in India
Google Shopping, Performance Max, Meta Ads, product feeds and measurement for Indian e-commerce and D2C brands.
PROBLEMS WE SOLVE
Category context changes the campaign.
- 01
ROAS reported without margin or new-customer context
- 02
Weak Merchant Center feeds
- 03
Creative fatigue and narrow remarketing
- 04
Budget spread across products with different economics
CONNECTED CAPABILITIES
What the working scope can include.
Shopping and Performance Max
Meta catalogue and creative testing
Product and margin segmentation
New-customer and blended reporting
Landing and checkout diagnostics
FIRST-HAND OBSERVATION
Evidence before generic benchmarks.
In one Indian rugs account reviewed for growth planning, the baseline conversion rate was 0.86% with roughly 40 to 50 visits per day and almost no organic traffic. The correct first step was improving traffic quality, product economics and measurement before promising scale.
WORKING PROCESS
From category reality to measurable action.
- 01
Read unit economics
Document margin, AOV, repeat rate, stock and acquisition ceiling.
- 02
Fix product signals
Improve feeds, grouping and conversion data before scaling automation.
- 03
Test demand
Combine high-intent Shopping with creative-led discovery and remarketing.
- 04
Scale contribution
Shift budget by product, customer and margin evidence.
VISIBLE FAQ
E-commerce Performance Marketing questions
Is ROAS enough for e-commerce decisions?+
No. Margin, new-customer cost, repeat purchase, stock and blended revenue must also be considered.
Do you manage Merchant Center?+
We can review feed structure, disapprovals, titles, attributes and campaign use, with implementation scope agreed upfront.