Platform-level snapshot from the reviewed period.
Separating Orthopaedic OPD Demand from Surgery Intent
LOCATIONGreater Noida, India
BUDGET CONTEXTObserved account spend included ₹99,583 on the OPD programme during the reviewed period.
ORIGINAL PROBLEM
The account was generating general OPD interest while the commercial priority shifted toward knee, joint, spine and sports-injury surgery enquiries.
OPD programme snapshot.
Selected orthopaedic local-intent keyword.
Same exact keyword observation.
WHAT CHANGED
The account decision moved closer to the business outcome.
- 01
Treat phone clicks as an intermediate signal until call quality is known
- 02
Protect separate budgets for surgery intent
- 03
Use procedure and location relevance in ad-to-page message match
- 04
Review search terms with the clinic rather than optimising only to platform conversions
HONEST LIMITATION
The available conversion record did not prove that every tracked call became a surgery consultation. The case therefore reports traffic and tracking observations, not a guaranteed procedure outcome.