Selected campaign view.
Auditing Healthcare Agency Search Leads Beyond the Reported CPL
LOCATIONDelhi NCR, India
BUDGET CONTEXT₹8,680.29 spend in the selected snapshot.
ORIGINAL PROBLEM
The campaign reported conversions, but the tracked action was an outbound phone click. The business needed relevant healthcare decision-maker leads, not a better-looking platform conversion count.
7.65% CTR.
Across the selected view.
Outbound phone-click action, not confirmed qualified leads.
WHAT CHANGED
The account decision moved closer to the business outcome.
- 01
Reclassify phone-button clicks as a micro-conversion until call quality is verified
- 02
Separate service themes and negative intent
- 03
Align Delhi NCR targeting with actual lead feedback
- 04
Ask the sales team to label relevant, irrelevant and unreachable enquiries
HONEST LIMITATION
A reported cost per conversion of ₹1,736.06 cannot be presented as cost per qualified lead because the conversion action was an outbound phone click.